Nielsen One was characterized as a "streaming-first orientation" because of increasing demand from advertisers. Read the whole story
She reports jointly to Doug Rozen and Christena Pyle. Read the whole story
It doesn't seem all that long ago that TV content and commercials flipped a switch and went into COVID-19 overdrive seemingly overnight. Read the whole story
The growth of CTV media deals may be having a major effect on business in terms of pricing and when to place messaging. Brand … Read the whole story
Long-time media industry researcher Jane Clarke is retiring as managing director of CIMM. Consultant Jon Watts is succeeding her. Read the whole story
Tech changes come with new terminology, technical jargon and an "alphabet soup" of abbreviations. Read the whole story
At the company's "Investor Day" event Monday afternoon, CEO Mark Penn said he was "confident" the company would be generating organic growth of between … Read the whole story
Artificial intelligence for IT operations, or AIOps, rose dramatically this week. Read the whole story
Ad guru Donnie Deutsch says the spending bill is really an economic bill - and needs the right phrasing to promote it. Read the whole story