The ad industry revision comes as U.S. consumer price inflation hits a 31-year high in October. Read the whole story
The company noted in its Q3 earnings report issued Wednesday that some profits would be diverted to invest in technology and new service areas … Read the whole story
Watching Paris Hilton live her life in her new reality show "Paris In Love" is not for the faint of heart. Read the whole story
The "shared vision" between Meta and Microsoft could go further, as they share the same vision of the metaverse. Both companies recently announced their … Read the whole story
The combined capabilities will enable integrated brand safety and contextual optimization for campaigns across CTV and social walled gardens, says DV. Read the whole story
The U.S. has been in over 45 different military actions over our history, whether on our own soil or abroad. It is the rare … Read the whole story
Like Twain's famous quote about real estate, the value of media has historically been governed by its supply. Not anymore. Read the whole story
ViacomCBS will also access a broad range of Twitter marketing features, from live video and real-time highlights to Twitter Moments. Read the whole story
For paid streamers, the good news is that 77% of those who sign up to watch a specific original/exclusive show keep their subscriptions when … Read the whole story
Video advertising is the most prominent format for in-app advertising. Read the whole story
McCann has promoted Monica Tailor to senior vice president, global director of McCann Live, the network’s global social practice. Over the last five years, Live … Read the whole story
Florida's new social media law, which prohibits large web platforms from "de-platforming" political candidates, represents "a quintessential violation" of the First Amendment, industry groups … Read the whole story
The bipartisan "Filter Bubble Transparency Act" would require platforms to allow users to opt out of personalization based on "opaque" algorithms -- ranking systems … Read the whole story
CBS says it leads in prime time with 59 billion minutes viewed for its entertainment programming. Read the whole story
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it? Read the whole story
The data shows a big increase in "improving the employee experience" and "brand protection," and excitement about "expanding social's impact on other departments" -- … Read the whole story
Martyn Clarkson has joined the global experiential agency from agency George P. Johnson where he was also head of strategy. Read the whole story
The tactic-by-tactic measurement model tries to say that one touch is more valuable than the next, but maybe it's the mix we should be … Read the whole story