by Joe Mandese
The marketer cited the agency's "unique approach of blending data-led solutions with media creativity" for the decision. Read the whole story
by Joe Mandese
Lieberman succeeds former Geopath board chair Jill Nickerson, executive vice president-managing director of Horizon Media, who is leaving the board. Read the whole story
COMMENTARY
by Alister MacCallum
OOH is arguably one of the best media channels to deliver on net zero goals and positively impact local and national infrastructure and communities. Read the whole story
by Laurie Sullivan
Edison Interactive today announced that Place Exchange, a supply-side platform for programmatic out-of-home media, will integrate with its platform dedicated to reach golfers, a … Read the whole story
by Wendy Davis
The "Platform Accountability and Transparency Act" would require social platforms with at least 25 million monthly users to share data with university-affiliated researchers -- … Read the whole story
by Laurie Sullivan
OpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb combat disinformation and ensure it only partners with publishers publishing quality, reliable news. Read the whole story
by Todd Wasserman
The craft beer brand is selling the novelty item noting that "unusual times call for unusual sweaters." It worked with agency Mischief on the … Read the whole story
by Joe Mandese
As part of the move, the agency said Dandrea will take on additional responsibilities while continuing her primary role of marketing the agency's growth. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Optimizing media, channel by channel, in a one-after-the-other manner, was once the bread and butter of being a media professional. Not now, though. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Biden's numbers are better than Trump's - but he and the media may not be noting his successes. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new documentary about Charlie Chaplin emerges as one of the most moving and mesmerizing viewing experiences of the year. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Facebook has long made claims about the safety of its product for brands, and even more importantly, about the safety of its product for … Read the whole story
by Wayne Friedman
The catch to Netflix's lead: Consumption of its original shows quickly declines in the weeks after their debuts. Read the whole story
by Laurie Sullivan
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech company IPONWEB for $380 million. The combined companies will manage $3.6 billion in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands are running more holiday ads this year, according to SaaS platform AdImpact, which tracks and analyzes advertising occurrence and expenditure data across traditional … Read the whole story
by Wendy Davis
An appellate court said Apple raised "serious questions" about the trial judge's order. Read the whole story
by Karlene Lukovitz
Starting in 2022, most new Universal movies will stream exclusively on Peacock as soon as 45 days after debuting in cinemas, NBCUniversal announced. Read the whole story