"What we're measuring is a leading indicator of what's going to happen with spending," explains one researcher, noting that "attitude leads behavior." Read the whole story
The sports shoe and athletic wear giant spent an estimated $245 million on media in 2021 according to agency research firm COMvergence. About 80% … Read the whole story
Billings were not disclosed, but the global AOR includes media strategy, planning, coordination and digital activation for more than 20 markets, including the U.S., … Read the whole story
The new role gives him responsibility for developing new business at Mindshare, MediaCom, Wavemaker and Essence across the U.S. and Canada. Read the whole story
No NFT has ever released a music video before, according to Billboard. To date, the video has been viewed on YouTube over half-million times. Read the whole story
COMMENTARYA new comedy series with an all-black cast seems intent on changing and improving the way black men are perceived. Read the whole story
The tool, which Firefox began testing in late October, sends a "do-not-sell" signal to all websites consumers visit -- but only if they affirmatively … Read the whole story
This time, the stakes could include some YouTube TV users defecting to another vMVPD: Disney's Hulu Plus Live TV. Read the whole story
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With the recent Peloton product placement debacle, I decided to share my experience and provide some guidelines and thoughts on how product placements should … Read the whole story
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Time on Monday named Elon Musk its 2021 Person of the Year. Let the critique begin! Read the whole story
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This wasn't an approved "product placement" deal by Peloton. Association with death just isn't good marketing. Read the whole story
Soaring revenues from legalized sports betting continue to boost sports TV networks, benefitting from national TV ad marketing dollars and other revenue in closer … Read the whole story
YouTube TV has warned that Disney networks could be removed this Friday due to a re-negotiation stalemate. Disney's deal with YouTube TV includes ABC-owned … Read the whole story
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Trump Media & Technology Group has already raised $1 billion in funding to build and launch a company called Truth Social. Read the whole story
