by Joe Mandese
While a lagging indicator, the U.S. Ad Market Tracker is consistent with recent bullish forecast updates from Madison Ave.'s Big 3 forecasters for 2021 … Read the whole story
by Wayne Friedman
ViacomCBS and Dentsu are moving ahead with an actual media campaign to test ViacomCBS' recent deal with VideoAmp to create an "alternate" media currency, … Read the whole story
by Joe Mandese
Shareablee's data will be integrated into Comscore's Media Metrix and Video Metrix measurement "currencies." Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Here are a few lingering thoughts about the Peloton-Chris Noth story, starting with the character's surprising death. Read the whole story
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by Wendy Davis
Ad-tech company OpenX will pay $2 million to settle accusations that it violated the federal children's privacy law by collecting personal data from children … Read the whole story
COMMENTARY
by Laura Brett, Eric Reicin
Advertising self-regulation today can address new misleading practices that are gaining the attention of advocates and regulators. The FTC's recent actions are a warning … Read the whole story
by Karlene Lukovitz
Each host found his own personality-consistent way to introduce and show a Google "year in search" ad, with a "healing" theme. Read the whole story
by Colin Kirkland
Ericsson wants consumers to picture their new lives in the metaverse and specifically "The Everyspace Plaza" -- a one-stop-shop highlighting a slew of connectivity-enabled … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Our ability to survive as a species is entirely dependent on our ability to view ourselves as part of a whole rather than solely … Read the whole story
by
Managing campaigns now takes an average of nine types of software or digital platforms. Read the whole story
COMMENTARY
by Drew McLellan
The reality is that many agencies are paying more than they should when tax season rolls around. This could be due to ignorance, substandard … Read the whole story
by Karlene Lukovitz
"At this stage, it is reasonably conceivable that Dominion has a claim for defamation per se," Judge Eric Davis wrote in his ruling. Read the whole story
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by Laurie Sullivan
Rakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising and the Rakuten Rewards program, using real-time insights to target offers. Read the whole story
by Wayne Friedman
An increase in sports viewing for broadcast is credited as a recent reason for the gains, as well as a rise in feature films … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Look at regional sports networks -- which are having a tough time getting carriage with traditional and new virtual pay TV providers. Read the whole story