Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying

  • by December 16, 2021

Advertising executives are confronting growing complexity in running campaigns as the digital media market becomes more fragmented.

In addition, they have more choices in types of ad-buying transactions as media owners sell through direct insertion orders (IOs), private marketplaces (PMPs), real-time bidding (RTB) in open auctions and programmatic direct (or …

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