While a lagging indicator, the U.S. Ad Market Tracker is consistent with recent bullish forecast updates from Madison Ave.'s Big 3 forecasters for 2021 … Read the whole story
ViacomCBS and Dentsu are moving ahead with an actual media campaign to test ViacomCBS' recent deal with VideoAmp to create an "alternate" media currency, … Read the whole story
Shareablee's data will be integrated into Comscore's Media Metrix and Video Metrix measurement "currencies." Read the whole story
COMMENTARYHere are a few lingering thoughts about the Peloton-Chris Noth story, starting with the character's surprising death. Read the whole story
Ad-tech company OpenX will pay $2 million to settle accusations that it violated the federal children's privacy law by collecting personal data from children … Read the whole story
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Advertising self-regulation today can address new misleading practices that are gaining the attention of advocates and regulators. The FTC's recent actions are a warning … Read the whole story
Each host found his own personality-consistent way to introduce and show a Google "year in search" ad, with a "healing" theme. Read the whole story
Ericsson wants consumers to picture their new lives in the metaverse and specifically "The Everyspace Plaza" -- a one-stop-shop highlighting a slew of connectivity-enabled … Read the whole story
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Our ability to survive as a species is entirely dependent on our ability to view ourselves as part of a whole rather than solely … Read the whole story
Managing campaigns now takes an average of nine types of software or digital platforms. Read the whole story
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The reality is that many agencies are paying more than they should when tax season rolls around. This could be due to ignorance, substandard … Read the whole story
"At this stage, it is reasonably conceivable that Dominion has a claim for defamation per se," Judge Eric Davis wrote in his ruling. Read the whole story
Rakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising and the Rakuten Rewards program, using real-time insights to target offers. Read the whole story
An increase in sports viewing for broadcast is credited as a recent reason for the gains, as well as a rise in feature films … Read the whole story
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Look at regional sports networks -- which are having a tough time getting carriage with traditional and new virtual pay TV providers. Read the whole story
