Her appointment comes at a time when GroupM has already been going through a period of accelerated product development and innovation. Read the whole story
Like the year before it, 2021 was a year of multiple transformations for society-at-large, and for the advertising, marketing and media industries within it. … Read the whole story
She is responsible for working with the network and its global clients to "simplify the complex world of innovation" via tech solutions. Read the whole story
Wavemaker has demonstrated the best creativity in how it is applying the art and science of data. The core of that creativity is centered … Read the whole story
Maria Van Buskirk has joined the recently formed operation as head of communication strategy for the New York office. Read the whole story
Interest in "mail order" -- the original direct-to-consumer (D2C) marketing -- has been climbing steadily since early November. Read the whole story
Display Social will offer virtual production capabilities, an esports arena, an extended reality stage and tools to give content creators the ability to to … Read the whole story
The CW does it again with another incredibly crafted drama series for its young target audience of teens and young adults. Read the whole story
T-Mobile is expanding its ad and analytics group with the acquisition of Octopus Interactive, which operates interactive video screens in rideshare vehicles like Uber … Read the whole story
Consumers tend to care about the content more than the platform that delivers it. Read the whole story
Apple's latest operating system macOS12 has quietly released a new feature that replaces the lame Do Not Disturb feature. Read the whole story
Two years into the pandemic, linear TV's reach has risen to pre-COVID levels. But most networks witnessed a decline in linear TV impressions across … Read the whole story
The Gmail Android app is the fourth Google app to hit that mark, followed by Play services, YouTube and Maps. Read the whole story
Analysts think digital media companies and streamers could overtake Roku. Its stock price is down 75% over the most recent 12-month period. Read the whole story