Consumers Seek To Pare Streaming Costs In Quest For Simplicity

  • by January 10, 2022

Consumers are reaching the limit on what they are willing to pay to subscribe to streaming services. That frustration could lead to greater adoption of free, ad-supported television (FAST) and ad-supported video-on-demand (AVOD) platforms. Some 40% of U.S. consumers said they will cut their spending on media subscriptions or one-time …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications