The Dicom team will join True Media and relocate to the agency's St. Louis office, bringing True Media's headcount to over 175 media strategists, … Read the whole story
An initial test will start with iSpot.tv and Publicis Media for the 2022 Olympic Winter Games and the Super Bowl LVI. Read the whole story
The data can be used to "micro-target" a voter's "propensity to support/oppose an issue, candidate or behavior." Read the whole story
The English language's most colorful curse word is used so often in a new HBO Max superhero series that it is practically the star … Read the whole story
Maro Mouameletzi joins from Mindshare, and Bram Meuleman returns from a brief outside stint. Read the whole story
NBCU and RTL AdConnect will give each other access to their premium TV and digital inventory assets for sale to marketers globally. Read the whole story
Salesforce estimates consumers spent $1.14 trillion online globally and $257 billion in the U.S., vs. $1.1 trillion and $236 billion in 2020. The Adobe … Read the whole story
Out-of-home industry vet Rick Robinson was also named Chief Creative Officer in residence. Read the whole story
Win Sakdinan will be senior director of business marketing, while Meghana Dhar will become global head of brand partnerships at the camera and social … Read the whole story
Guy Marks has been promoted to CEO of Omnicom Media Group Europe, Middle East & Africa, succeeding Mike Cooper who shifts to the role … Read the whole story
The Kneed Media brands will join forces with Crain's GenomeWeb, the online news organization covering the molecular biology and personalized medicine space. Read the whole story
Telecoms would be required to inform consumers, law enforcement and the Federal Communications Commission about all data breaches, even "inadvertent" ones, under new rules … Read the whole story
Before you say "hell, no," consider: 70% in new study said they could be convinced to try health insurance offered by big tech companies. Read the whole story
Some sports already implement this idea on cable TV. Read the whole story
Andy Polansky, IPG DXTRA CEO and Weber Shandwick Executive Chairman, will retire in June, Interpublic Group announced today. A successor has not yet been … Read the whole story