"Consumers receive virtually free access to massive amounts of information online in large part due to the ad-subsidized Internet," the ANA said in written … Read the whole story
The study also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands. Read the whole story
The VAB report this week cited undercounting with out-of-home TV viewing and made references to the MRC making an "adjustment factor" in linear TV … Read the whole story
The VAB says 33 networks were affected, which in total undercounted 3.7 billion impressions per month -- 1 billion of which was in primetime. Read the whole story
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augmented reality ecommerce experience. Read the whole story
Not surprisingly, the No. 1 action is to simply discontinue buying the brand's product or service. Read the whole story
A new East vs. West spy drama on Netflix takes place not in the heyday of the Cold War, but a few years after … Read the whole story
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes. Read the whole story
In what's likely no coincidence, hours after Young's catalog was pulled from Spotify, SiriusXM revived Neil Young Radio, a satellite and streaming music channel … Read the whole story
Digitas has promoted Jen Faraci to Chief Data Officer, Caroline Winterton to President, New York, Melissa Levy to President, Boston and Morgan Carroll to President, … Read the whole story
MoffettNathanson Research believes Disney would do well to buy DraftKings. Read the whole story
The three major mobile carriers boast of offering "unlimited" data, but many of the plans they sell are anything but unlimited. Read the whole story