The companies say the deal will create a new standard for cross-platform measurement, enabling TV advertisers to measure campaign performance based on TV measurement … Read the whole story

When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds. Read the whole story

NBCU's Beijing Winter Olympics opening ceremony sank to a new Olympic linear TV viewing low -- 8.7 million prime-time viewers Friday night, according to … Read the whole story

The start of the Olympics may come as a surprise to some, because the advertising buildup to the games has been so muted. Read the whole story

Since the beginning of the new year, two members of Nielsen's team -- Salvatore Tuzzeo and Michael Receno -- have left, joining Gorki De … Read the whole story

Meta is reportedly revaluating its 2020 policy of blocking new ads a week prior to the election, as the 2022 mid-terms approach, but hasn't … Read the whole story

Joanne Froggatt plays a battered wife on the edge in Spectrum's "Angela Black." Read the whole story

The group aims to help the digital advertising industry find alternatives to third-party cookies and adapt to new privacy regulations. Read the whole story

Every person who attends Super Bowl LVI on Feb. 13 will receive an official NFT ticket. The mobile tickets will also act as a … Read the whole story

Although the shutdown threat is almost certainly just saber-rattling, Meta appears determined to stop the EU from forcing it to suspend transfers of EU … Read the whole story

In 2020, when the pandemic was raging, marketers were focused on other priorities like preventing their companies from falling off a cliff. Read the whole story