January's increase is the best since August 2021, and compares with a January 2021 decline of 2.2%, indicating the U.S. ad market continues to … Read the whole story
OMD is the longtime incumbent. FedEx spends an estimated $130 million on global media annually, according to COMvergence. About $118 million of that is … Read the whole story
The deal follows an NBCUniversal agreement and provides new impetus for the ad asset management system jointly owned by the ANA and 4A's. Read the whole story
The Trade Desk on Tuesday said it launched a new supply-side product called OpenPath, where content owners from TV and across the web can … Read the whole story
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinbase -- it was the mobile-enabled QR codes the company used in its … Read the whole story
QR codes are the fundamental connective tissue to seamless digital marketing, the "missing link" in common-sense digital transformation. Read the whole story
A feeling of elation undoubtedly swept the nation last week when the news broke that Gumby is poised for a revival. Read the whole story
Google today announced a multi-year initiative to curtail cross-device tracking on Android phones. The initiative is part of the company's Privacy Sandbox program that … Read the whole story
On Tuesday, Twitter announced that for the next few months it will begin testing its long-awaited "Safety Mode" and expanding the pool of beta … Read the whole story
The term "impressions" has become pervasive, but also nebulous. And when did "outcomes" become a "media measurement?" Read the whole story
The FTC should monitor tech companies' use of virtual reality with an eye toward protecting children, a trio of Democratic lawmakers is urging. Read the whole story
Marian succeeds (and reports to) Brandan Gaul, who founded the unit in 2020. Gaul continues as Global Chief Content Officer at Mediabrands. Read the whole story
Nick Clegg has been handling many of Meta's critical public issues for years now, but making him the formal front person should, in theory, … Read the whole story
We should know about trends, read them and form our own educated opinions on which trends matter to us. But ultimately, we should be … Read the whole story
When you focus on ROI, it's clear that it's well worth managing these huge, data-packed networks. Read the whole story