The new "premium marketplace" gives clients the option of paying based on commission, SaaS, or "all inclusive" models providing end-to-end price transparency. Read the whole story
Discovery will team with measurement companies and Omnicom Media Group in a trial to develop new currencies for advertisers for the upfront ad market. … Read the whole story
According to WARC, it's about $44.4 billion. Really. Read the whole story
The deal will allow VideoAmp to add data into its cross-platform measurement product -- one that deduplicates viewership from data from set-top boxes and … Read the whole story
Citing long-term demand from the digital ad industry for its verification, fraud detection, brand safety and contextual targeting solutions, BMO Capital Markets initiated coverage … Read the whole story
Former president Donald Trump's newly launched Truth Social app, which boasts it encourages all viewpoints, already appears to have blocked the parody account @DevinNunesCow. Read the whole story
Together, TikTok and Stingray are launching TikTok Radio throughout the U.S. (available today) and Canada (available tomorrow) via TV, web, and mobile. Read the whole story
According to all Viking movie and TV dramas, including a new one on Netflix, Viking culture was focused on only one thing -- war. Read the whole story
Since when do marketing executives offer up "topic" suggestions to editors and reporters for consideration? Read the whole story
TV measurement firm Samba TV is launching what it says is the first ad currency to offer guaranteed "incremental" reach for TV and video … Read the whole story
The experience will include gamification and other content, and Havas said it intends to include some recruitment and employee onboarding services. Read the whole story
In a limited NYC promo, anyone who discovers the machine can be transported into a pop-up market and bag free fruits and vegetables. Read the whole story
And the momentum is expected to continue in 2022: WPP is projecting organic growth of 5% for the full year. Read the whole story
Amid growing competition, the streaming platform is expected to air a company record of 398 original shows this year. Read the whole story
APX Content Ventures – Publicis Media’s content investment arm which focuses on purpose-driven and diverse content production—has hired Allie Dvorin to oversee APX Content Ventures … Read the whole story
Roku on Wednesday released an Advertising Watermark that integrates with its operating system to automatically verify publisher ad requests and impressions so that advertisers … Read the whole story
Tesla, Zara, Krispy Kreme and Trader Joe's are examples of successful brands that don't run traditional ads. Read the whole story
Univision says its ad business witnessed the highest volume and price growth in the company's history, with new brand activations and growth in all … Read the whole story
LinkedIn is getting into the world of podcasting, building out a network of creators and shows as a way for professionals to connect. Read the whole story
One of the world's largest OOH companies has secured a 10-year system ad program contract with Denver's Regional Transportation District, which spans more than … Read the whole story