November 20 - 23, 2024
Wednesday, March 23, 2022
NBCU measurement chief Kelly Abcarian reiterated iSpot will be its "currency" for upfront ad buys when it presents at Radio City Hall in a … Read the whole story
COMMENTARYWhen Google hosts a developer's conference it focuses on moonshots. NBCU delivers rimshots. Read the whole story
"This means Dentsu would be able to match client and proprietary data from their powerful M1 platform directly to the NBCU ID," NBCU's John … Read the whole story
COMMENTARYLast year at this time with the pandemic still raging, the Oscars tanked in the ratings. But what about this year? Read the whole story
Adding TV shows to its existing movie offerings is part of YouTube's push to compete for CTV ad buys with FASTs and free tiers … Read the whole story
T-Mobile's 5G network covers more than 96% of Interstate Highway miles across America. Read the whole story
Pathmatics data shows the shift in digital spend by brands and sectors running ads in the U.S. related to developments in Ukraine -- from … Read the whole story
- COMMENTARY
If we can't control our world, perhaps our locus of control becomes narrowed to the point where the only thing left is our own … Read the whole story
A video about the effort, narrated by actor Peter Coyote urges all Americans to participate in a bid to defeat "Trumpists and authoritarians from … Read the whole story
In the U.K., Australia, India, Spain and Singapore, regulators have begun looking at crypto ads, but there is little regulatory action so far in … Read the whole story
- COMMENTARY
Instagram's algorithmic shift prioritizing videos over photos has proved devastating to small businesses relying on the platform for brand awareness. Read the whole story
- COMMENTARY
In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ad revenues. But will bottom-of-the-funnel pushes, where consumers engage in specific actions, really … Read the whole story
In-game ad platform Anzu and Oracle Moat say they will be the first to offer "viewability measurement." Read the whole story
- COMMENTARY
The move was condemned by newspaper-industry observers and local media alike as likely to create broad news deserts in eastern Massachusetts. Read the whole story
