November 20 - 23, 2024
Monday, March 28, 2022
"The Ukraine crisis has already hit consumer and business confidence," says Magna's Vincent Letang, adding: "It will slow down economic growth in 2022 and … Read the whole story
COMMENTARYThe findings show how adding TV into any mix boosts results. Duh. Read the whole story
In addition to its Blue Ribbon flagship brand, other brands in the Pabst portfolio include Old Milwaukee, Colt 45, Rainier Beer, Rainier Seltzer and … Read the whole story
The European Union passed landmark antitrust regulations late Thursday. The regulations, expected to come into force as early as October, could change the business … Read the whole story
COMMENTARY"How We Roll" tells the story of a blue-collar guy who seeks to use his bowling skills to propel himself into the professional ranks. Read the whole story
Part of the unusual brand partnership includes encouraging "new experiences in new places and spaces in 2022." Read the whole story
- COMMENTARY
Netflix could be exploring other ways to gain revenue beyond extra earnings from password sharing. But not from advertising. Read the whole story
COMMENTARYThe 'Banner' might be the best-funded nonprofit local-media startup ever, launched by billionaire Stewart Bainum Jr. "to create a news outlet that strengthens the … Read the whole story
Apple Original Films won three awards in all for "CODA." Apple was estimated to have spent more than $10 million on the movie's Oscar … Read the whole story
National TV ad impressions for all movie spending for Jan.-March 2022 are still less than half the total for the same period in 2019 … Read the whole story
- COMMENTARY
AI will have a major, transformative effect on healthcare marketing by impacting targeting, trends, capabilities and planning. It is a tool that healthcare marketers … Read the whole story
Alcohol brands have been engaging consumers through personalized creative that offers discounts, contests, cocktail recipes, and exact in-store locations. Read the whole story
Google on Monday will announce features to help merchants stand out in searches online based on prices, shipping costs, return information, and more. Read the whole story
Apple may be planning to tie new Apple One services bundles to a device's subscription program with ongoing monthly fees, free new-model upgrades. Read the whole story
- COMMENTARY
Linear cable TV nets have streaming-platform sister services. What remains for those networks themselves that major media companies still count on to bring in … Read the whole story
When hosts on Fox started "to question the truth - Who won the 2020 election? Was Jan. 6 an insurrection? - I found that … Read the whole story
