OMG's new private marketplace went live April 8 and includes inventory from retail vendors/networks such as Cooler Screens, GSTV, Grocery TV, Lightbox, and others. Read the whole story

There have been 159 mass shootings in the U.S. so far this year. Remarkably, only one of them was the only other one in … Read the whole story

The agency's expanding footprint follows strong growth in 2021 when revenues jumped 76% and headcount nearly doubled. Read the whole story

The ARF Audiencexsicence conference opened by putting "impressions" on a nebulous note, but didn't resolve whether "attention" should replace it as currency. Read the whole story

The first tool, allowing Horizon Worlds creators to sell virtual items and effects in the worlds they are developing, is now being tested by … Read the whole story

Chipotle's burrito-build game, which hands out virtual currency, is a big hit on Roblox. Here's what the company is trying to learn. Read the whole story

Starting in May, Rachel Maddow, host of the MSNBC prime-time show that bears her name, will appear once a week, on Mondays. Maddow will … Read the whole story

Effectv has struck a deal with Comscore for its local TV measurement product, to be a "new form of currency" for Comcast's local cable … Read the whole story

The final round of "The Masters" with Tiger Woods scored 10.2 million Nielsen-measured viewers -- the highest-rated golf event since 2019, when Woods won … Read the whole story

After 17 months of double-digit growth, Twitch's average users per month have seen declines since December 2021, reports WARC. Read the whole story

Outbrain's Paul Knegten spoke about the future of advertising and what Outbrain is doing for journalism and newsrooms with "Search & Performance Marketing Daily." Read the whole story

Programmatic advertisers spent at least $250,000 on the apps in Q4 prior to their delistings, estimates Pixalate. All but eight of the apps were … Read the whole story