by Karlene Lukovitz
Twitter decided to discuss a potential sale with Musk after he announced $46.5 billion in financing and met privately with several large investors. Read the whole story
by Joe Mandese
A vote on accrediting its digital service may be weeks away, but one for its national TV service is unlikely until after the 2022-23 … Read the whole story
COMMENTARY
by Joe Mandese
Large Hadron Colliders aside, "The New York Times" alters the headlines of 14% of its stories almost immediately and A/B tests 6% of them. Read the whole story
by Joe Mandese
The Philadelphia-based shop will handle traditional media strategy, planning and buying for the regional banking chain operating in the Southeast, Midwest and Texas. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new series from the creator of "The Corner" and "The Wire" is a worthy continuation of those revered Baltimore cop shows. Read the whole story
by Fern Siegel
The company posted the campaign script on Dunkin's TikTok - and until April 27, fans can audition using the app's "duet" feature. Read the whole story
by Wayne Friedman
Bologna will work with TV networks looking to broaden interactive ad product capabilities for advertisers' streaming and OTT ad messaging and engagement, and will … Read the whole story
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by Wendy Davis
"Decisions regarding Twitter's future governance will undoubtedly be consequential for public discourse in the United States and could give rise to renewed efforts to … Read the whole story
by Wendy Davis
Large web platforms are "analogous to common carriers" -- such as telephone companies -- and can therefore be required to host all lawful speech, … Read the whole story
by Steve McClellan
IPG didn't disclose the size of the stake or any other financial terms, but it is understood that the company took a significant minority … Read the whole story
COMMENTARY
by Karlene Lukovitz
While some say upfronts should be abandoned, one ad-tech exec argues that national addressable advertising has reached a point where it needs and deserves … Read the whole story
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by Richard Whitman, Columnist
My Telescope is a market research SaaS solution to measure market trends, brand strength, and marketing campaign effectiveness in almost real-time using share of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Now the hard work begins for Netflix -- for an advertising option. Read the whole story
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by Todd Wasserman
Just in time for Netflix's announcement that it would be introducing a cheaper tier that serves ads. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Kroger Precision Marketing increasingly has become a consideration for advertisers to buy media on and off the company's grocery websites. Some media buys go … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The feature gives users of Google's search engine and YouTube in Europe a new cookie choice -- one they can accept or reject with … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Most of us argue to win. But as French essayist Joseph Joubert said, "the aim of any argument or discussion should be not victory, … Read the whole story