"We're still very happy and pleased with the way the advertising team is performing and how advertising has been valued by both sellers and … Read the whole story
Performance-marketing expert Dimitri Maex named Global CEO of Initiative, while Jarrod Martin is tapped as Global CEO of Reprise Digital. Read the whole story
"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-grade measurement," says CRO Mark Rotblat. Read the whole story
The new interface, which will launch in the second half of this year, was developed by connected TV ad-tech developer tvScientific and will enable … Read the whole story
Despite global uncertainties in geopolitics and economics, IPG has updated its revenue target for 2022. It also reported a 13.8% increase in Q1 total … Read the whole story
Following news of a proposed buyout last month, Nielsen Holdings posted directionally positive, but modest, financial improvement for its Q1 earnings release. Read the whole story
COMMENTARYAnyone familiar with the 112-year-old "Tom Swift" book series will likely not recognize the character as he has been re-created for a new CW … Read the whole story
- COMMENTARY
YouTube's Q1 2022 ad revenue grew a weaker-than-expected 14% to $6.9 billion versus Q1 a year ago. (It was supposed to rise 25% to … Read the whole story
- COMMENTARY
Truth No. 1 (which has remained No.1 for as long as I can remember): Accept that a percentage of your digital ad dollars will … Read the whole story
- COMMENTARY
Connecticut could soon become the fifth state to give consumers the right to reject online ad targeting. Read the whole story
Microsoft Advertising supports an audience of 1 billion people who are 15% more likely to spend, corporate VP Rob Wilk said at the company's … Read the whole story
- COMMENTARY
Like so many in our industry and around the world, I want to help. Read the whole story
Google has expanded the type of personal information it will remove from search results on requests such as a physical address, phone number, and … Read the whole story
Familiarity with social gaming is grooming some Gen-Zers to adapt to virtual reality environments. Read the whole story
- COMMENTARY
"Quartz" has a difficult recent track record. It's pivoted from advertising to subscriptions over the course of its 10-year life, and revenue has declined. Read the whole story
Four new companies will join the Board: Major League Baseball, Pocket.watch, Spark Foundry, Vidmob. Read the whole story
Total financing since 2010 now stands at $97 million, the company says. Read the whole story
The multi-Emmy-winning comedy took off after moving to Netflix in 2017. Read the whole story
