As far as intent signals go, Twitter's new owner has sent some mixed ones to the company's biggest customers this week, ditching its annual … Read the whole story
Fox Sports and Twitter will team to cover this year's FIFA World Cup games, while other partnerships will offer a variety of ad and … Read the whole story
The ad presents Ford and its workers as stalwart "get-it-done" types to contrast with Musk, who, it's suggested, is merely a dilettante. Read the whole story
Ukrainian ad agency Bickerstaff.734 has created a pseudo-tourism campaign designed to make ordinary Russian citizens aware of what is really going on. Read the whole story
Google also blocked or restricted ads from serving on 1.7 billion publisher pages, and took site-level enforcement action on approximately 63,000 publisher sites.The ad … Read the whole story
The partnership follows WPP's recent announcement of The Metaverse Foundry, a new global metaverse offering through its global production and content unit Hogarth. Read the whole story
Tyler Perry is passionate about stories of mysterious disappearances in the new Paramount+ docuseries. Read the whole story
The partnership will allow Snap advertisers to pay Cameo members to create short video ads on Snapchat. Snap will also launch a new ad … Read the whole story
Twitter is definitely worth it to Elon Musk, because it enables him to prop up the perception of value in his companies. Read the whole story
We can expect much more abortion-related political advertising for the next seven months leading up to the midterm elections in November -- both for … Read the whole story
Marketers and brands have an ethical responsibility to think about how their messaging lands, especially in times of conflict and crisis. Read the whole story
You can't stop ad fraud with blacklists or "Good Housekeeping" seals on websites. Millions of new domains and delivery paths are created daily. Read the whole story
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to … Read the whole story
"The Open Markets Institute "appears to believe that the FTC will be receptive to its cavalier effort to influence a federal agency that is … Read the whole story
After almost 11 years at "Adweek," Granatstein will be responsible for helping Front Office Sports grow and build its portfolio of content channels. Read the whole story
Siding with Pinterest, a federal judge has dismissed a lawsuit brought by a photographer who alleged the company wrongly displayed ads next to dozens … Read the whole story
LURE specializes in street-level OOH ads, more than 120 high-traffic entities - billboards, barricades and storefronts - in New York City, Chicago and LA. Read the whole story
MoffettNathanson in February said it expects AMC's "total company advertising to decline in the low-single digits after 2022, with digital advertising (i.e., AVOD) helping … Read the whole story