by Wayne Friedman
Podcast ad revenue is projected to add another 45% to $3.1 billion in 2023, and 37% more by 2024. In 2021 financial services represented … Read the whole story
COMMENTARY
by Joe Mandese
"The future is 'onchain' instead of online," DMEXCO's organizers assert in a summit of their Web3-centered spring summit. Read the whole story
by Steve McClellan
He succeeds Stephanie Estes who was elevated to general manager of the independent agency's Chicago flagship office. Read the whole story
by Wendy Davis
Siding with Twitter, a federal judge on Friday dismissed former President Donald Trump's claim that the tech company violated the First Amendment by banning … Read the whole story
COMMENTARY
by Ben Downing, Op-Ed Contributor
To carve out an ethics-centric future, we need to look to our greatest asset: our talent. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media stocks have plummeted since the year began, much more than the marketplace overall. Even new companies like Warner Bros. Discovery are getting bashed … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
When a TV miniseries is "inspired" by a heinous true-crime story, it is time to revisit the definition of the word. Read the whole story
COMMENTARY
by Joe Mandese
According to a new Ipsos study, two-thirds of Americans are likely to vote for candidates who support passing a law legalizing abortion to replace … Read the whole story
COMMENTARY
by Ashwini Karandikar, Op-Ed Contributor
Marketers and agencies require an accurate way to compare currencies to allocate their investment in ways to maximize the marketer's return on ad spend. … Read the whole story
by Karlene Lukovitz
U.S. AVOD revenue generated by series and features will grow by $19 billion, to $31 billion by 2027, remaining the country with the largest … Read the whole story
by Laurie Sullivan
LinkedIn plans to reduce the visibility of some types of content and baiting tactics, and is taking steps to reduce the amount of this … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The process is based on deterministic and search-intent audience targeting anchored in contextual. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
Trade Desk announced more marquee publishing partners, including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures. Read the whole story
COMMENTARY
by Oliver Wright
Ecommerce can be enhanced by immersive and consultative experiences. Then build consumer loyalty through experiences that go beyond just buying a product. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Boomers are most annoyed by targeted ads and Gen Z is the least bothered by them, Frontier reports. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
That average was 40 months. In 2018, the average CMO tenure was 43 versus 44 months in 2017. Read the whole story
by Wayne Friedman
"Doctor Strange" was boosted by dominant wall-to-wall national TV advertising with an estimated ad spend of $7.3 million over the last two weeks, according … Read the whole story