Upfront TV ad spending is mostly flat vs. four years ago at $16.8 billion -- down 2% from the 2017-2018 TV season, which came … Read the whole story
COMMENTARYWhere do I sign? That was my reaction to the Warner Bros. Discovery sales pitch at the company's Upfront Wednesday morning. Read the whole story
I've committed my career to challenging the status quo in retail media," commerce strategy expert Briana Finelli says. Read the whole story
"Linda was the consummate media maven, colleague, mentor and friend," said Fay Ferguson, co-CEO of Burrell Communications, where Jefferson handled media. Read the whole story
Today TikTok announced the launch of its newest ad feature, Branded Mission, which will help connect creators with brands, and potentially earn rewards for … Read the whole story
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Fox made a crucial change by not releasing its fall programming schedule during its Upfront. Why? We can watch scripted or non-scripted entertainment programming … Read the whole story
The work is from Publicis Groupe's Le Truc and Leo Burnett Ukraine for a Human Rights Foundation humanitarian fund, Operation Sunflower. Read the whole story
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The Attention Council has ambitious plans to drive attention measurement, not only creative development, but also for media currencies and outcome metrics. Read the whole story
Google's Russian subsidiary intends to file for bankruptcy after officials in the country took control of its bank account on Wednesday, leaving the tech … Read the whole story
One of the most popular streaming platforms for viewing live sports is Amazon Prime, according to a recent consumer study by media and marketing … Read the whole story
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Marketers need to understand what is and what isn't true about the death of the cookie. First and foremost, your basic metrics are still … Read the whole story
The deal with Google extends the company's cookieless data connectivity capabilities for marketers and publishers to 41 SSPs, including OpenX, PubMatic, Sovrn and Smart … Read the whole story
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From Gucci to Coca-Cola, here are brands doing their best to make a splash in the metaverse. Read the whole story
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Apple's newest privacy settings are hardly foolproof, University of Oxford researchers say in a recent paper. Read the whole story
"Il Progresso," along with "America Oggi," will be integrated into a new digital-media entity called America Domani, which is scheduled to launch this summer. Read the whole story
