Financial details were not disclosed, but as part of the transaction, SMI CEO James Fennessy will step down and Dreamscape partner Scott Knoll will … Read the whole story
Kline reports to Amanda Richman, Mindshare's NA CEO. The two previously worked together at Publicis Groupe's Starcom. Read the whole story
After 14 years as Mark Zuckerberg's second-in-command, Sandberg says she will "take a breath" and figure out her next moves. Read the whole story
The cost of various forms of ad fraud including app install farms, SDK spoofing, click spam, ad stacking and click injection, is projected to … Read the whole story
One-third of the projected $18.9 billion in CTV and streaming ad revenue this year will be bought before the TV season starts, to a … Read the whole story
The overall bulk of that promo and ad messaging came from TV networks using their own airwaves -- $867 million in media value from … Read the whole story
Major broadcast network linear TV took another hit for prime-time entertainment series for the just-completed season with high single and double-digit-percentage viewing declines vs. … Read the whole story
A number of shows took up the topics of race, ethnicity and social class in a variety of ways, including reimagining and rebooting older … Read the whole story
The company gave no reason for the termination of the deal to merge with Magnum Opus Acquisition Limited, the special-purpose acquisition company. Read the whole story
Michael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked with "Digital News Daily," providing insights on current cannabis-industry trends. CRM" and "CPG" … Read the whole story
The $6.4 billion in projected upfront spend is on par with total, full-year CTV spend just three years ago. Read the whole story
The theme is "Easy bZ," playing off the vehicle's alpha-numeric name, bZ4X, Toyota's Mike Tripp tells "Marketing Daily." Read the whole story
Among research findings: fake news matters, but its impact varies by topic. Read the whole story
Meta's latest ad is a clear sign of desperation from a company whose single largest revenue stream has been shut down by Apple in … Read the whole story
The Yandex Group signed an agreement with the Federal Antimonopoly Service of Russia and a consortium of Russian Internet companies in connection with an … Read the whole story
Instrument Co-founder and current CEO Justin Lewis will become Chair of Constellation. Current Constellation Chair John Boiler will shift to the role of Creative … Read the whole story
New England-based regional sports channel NESN says it has become the first regional sports network to start a separate, stand-alone D2C streaming service, NESN … Read the whole story
Up to 17% of all traffic coming from affiliate programs is fake, CHEQ claims. Read the whole story
Consumers are showing signs of disillusionment with the power of media to shape social norms. Read the whole story
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into … Read the whole story
News of print investments comes after weeks of coverage reflecting the opposite strategy, with the company shuttering print magazines while retaining digital brands. Read the whole story
Survey finds Americans spend nearly $1,000 per year on gaming, on average, and millennial gamers are estimated to spend more than $66,000 in a … Read the whole story
Maribel Perez Wadsworth will lead Gannett Media, and Kris Barton will lead Digital Marketing Solutions. Read the whole story
Israeli-based Wix recently launched a campaign in Germany that makes fun of the company's name translated into German. Read the whole story