The proposed standards cover many outcomes measures routinely used by the ad industry, including attribution and multi-touch attribution, marketing mix modeling and experiments. Read the whole story
Zenith reduced its 2022 worldwide ad spending forecast down 1.1 percentage points to 8.0% from the 9.1% it forecasted in December 2021. The revision … Read the whole story
Discord is free to download, ad-free, and does not sell user data. In partnership with Razorfish, Samsung has designed the server for fans, gamers, … Read the whole story
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says. Read the whole story
LinkedIn charged two advertisers "for rampant non-genuine activity, which persisted on LinkedIn's platform due to its deficient auditing and verification measures," two companies tell … Read the whole story
Facebook is developing a product that will not rely on anonymized personal information from users. It will be more in line with privacy guidelines … Read the whole story
The mortality rate of new broadcast series is higher than ever. Only 21% of the prime-time scripted series premiering over the past five years … Read the whole story
Since the start of the full-scale Russian invasion, 70% of the Netpeak Group team has been fighting Russian propaganda online. On February, 24th we … Read the whole story
Well, yes. It's really difficult to believe only 5% of Twitter accounts are fake. Read the whole story
The more real-world experience we have with each other, the more successful we will be when it comes to truly getting into someone else's … Read the whole story
During the coming months, Tumblr's parent company, Automattic, intends to expand the partnership with GumGum by implementing Verity across WordPress.com, reaching hundreds of millions … Read the whole story
Will we see Domino's buying advertising time in future "Stranger Things" episodes? Major marketers can still ride on the coattails of big Netflix shows. Read the whole story
Vimeo has integrated the capabilities from Wirewax, which it acquired last November. Read the whole story
Callers to the hotline can hear such perks as a guided meditation on walking mindfully, an outdoor-themed dad joke, or various nature sounds. Read the whole story
California's privacy regulator has proposed new rules that appear to broaden residents' ability to control how their data is shared. Read the whole story
AVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology to expand its CTV inventory for direct and programmatic ad sales. Read the whole story