GroupM within the next month will publish findings of a proprietary analysis of methods currently used by the ad industry to calculate the impact … Read the whole story
Netflix co-CEO Ted Sarandos is scheduled to appear Thursday on a Cannes Lions panel. Discussion points could include advertising on Netflix, according to analysts. Read the whole story
It's "an analogue product for a digital world with fitness instructions printed onto your clothing that fade over time the more you use and … Read the whole story
LinkedIn may be best known as a place to recruit new talent, but during a presentation at the Cannes Lions Tuesday, its CEO gave … Read the whole story
Day 2 awards at the festival also included Industry Craft Lions, Digital Craft Lions, Design Lions, Entertainment Lions, Entertainment Lions For Music and Entertainment … Read the whole story
"But in the metaverse, this is Tony the Tiger on DMT. You can't just port your brand assets over. You'll need to dimensionalize it … Read the whole story
Facebook says its new machine-learning system "will work to ensure the age, gender and estimated race or ethnicity of a housing ad's overall audience … Read the whole story
University of San Diego professor Colin Campbell succeeds John Ford Sept. 1 as Editor-in-Chief of the quarterly magazine published by WARC. Read the whole story
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 85% of U.S. Hispanics. The company says there are "inequities that are causing … Read the whole story
Fluency ran tests to determine whether improving the Google Optimization Scores used for paid campaigns would help attain better performance for key performance indicators … Read the whole story
Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse tech to foster open, interoperable … Read the whole story
Streaming services and their shows -- which can be watched any time 24 hours a day, seven days a week -- are widely represented … Read the whole story
Tremor International's platform Unruly will be the exclusive supply-side platform in the U.S., U.K., Canada and Australia for ad inventory for smart TV operating … Read the whole story
Steinlauf, who ascended to his new position after the Discovery Inc./WarnerMedia merger, joins other TV and media industry veterans on the company's board including … Read the whole story
Judge rules that Dominion had "adequately pleaded actual malice with respect to Rupert and Lachlan Murdoch." Read the whole story
Can we use social media to preempt crime by identifying those likely to commit violent behavior? Read the whole story
TrooVRS, a men's health and lifestyle platform, employs immersive, VR-powered environments to deliver content and experiences in written, video, and audio-based formats. Read the whole story
Jon Vlassopulos, formerly head of music at online gaming platform Roblox, has joined the advisory board of Dubit, a major creator of metaverse experiences, … Read the whole story
A judge ruled that Twitter need not unmask the account holder behind @CallMeMoneyBags, who used the platform to criticize private equity firms and their … Read the whole story
Global internet advertising revenue will expand by more than 9% a year to reach $723.6 billion by 2026. Read the whole story
Two consumers who were bilked by advertisers on Facebook will ask a federal appeals court to revive a lawsuit claiming the company actively solicits … Read the whole story
The board said the reversal was based solely on the decline in Next Fifteen shares since it made it offer, thus making it less … Read the whole story
For one: Establish a content process and oversight system for 3D assets. Read the whole story
In Cannes this week, IBM is showing off an AI system that purports to address bias in advertising. Read the whole story
One media CEO's tweet on the 'Times' and Wordle: "A start-up media company would be doing everything they could to take advantage of a … Read the whole story
For example, the #RealVoicesofPride campaign, which leveraged TikTok's lipsync feature to share voices and messages from LGBTQ refugees around the world. Read the whole story