HMG this morning consolidated its B2B services under a new, aptly named "Havas Business" offering, which aims to "disrupt B2B marketing with a 'boardroom-ready' … Read the whole story

Two-thirds of Americans say they're more likely to vote for a candidate in November who supports passing a law giving all Americans the legal … Read the whole story

RuTarget, the ad-tech firm owned by a Russian state bank, had visibility into Google's user data until late June. Senate Intelligence Committee Chairman Mark … Read the whole story

The initiative includes a "comprehensive cataloging and inventory auditing across all OOH media formats," as well as "facilitating data interoperability across the OOH and … Read the whole story

Orange County, CA-based ad agency Innocean USA, has been appointed agency of record by Irvine, California-based University of Massachusetts Global (UMass Global), formerly Brandman … Read the whole story

Ten percent of them actually transmit their users' location in the advertising bid stream so they can be targeted programmatically by advertisers, more so … Read the whole story

Since the first nationally televised religious broadcast in 1949, evangelists have aimed their messages, usually as sermons, at uber-religious TV audiences. Now the messenger … Read the whole story

Fans can check into a virtual summer camp for deals on food, menu hacks, music and nostalgic merchandise. Read the whole story

Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations … Read the whole story

The deal could bring in business for local restaurants and advertising dollars for Amazon, as the marketplace begins to build out its local ad … Read the whole story

Almost half of U.S. consumers said they read social media comments to learn what has been said about a brand. A similar number want … Read the whole story

Many readers actively try to avoid the news. The U.S. has seen high rates of such avoidance, but Brazil tops the list, with 54% … Read the whole story