The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession. Read the whole story

"Lack of both consistency and transparency has limited organic influencer marketing's value to advertisers, hamstrung its growth, and obfuscated its true ROI," the ANA … Read the whole story

GroupM will release an alpha version of the new media carbon-reduction calculator in the next few weeks and release it generally in the fourth … Read the whole story

While the vast majority of global marketers have recently planned or are currently planning to make changes to their agency roster, the percentage has … Read the whole story

Christina Hanson succeeds John Osborn as CEO at the Omnicom media agency. She's been Global Chief Strategy Officer since 2018. Read the whole story

Disney says it posted "double-digit" CPM price increases for its ABC Television Network prime-time inventory, and "high single-digit increases" for addressable TV deals, and … Read the whole story

Google in August will change the requirements for political content policy ads for visual and audio, the company announced Monday. Read the whole story

On Monday, Meta CEO Mark Zuckerberg shared a post on his Instagram account announcing the ability for people to complete payments directly within chat … Read the whole story

WUSA-TV in Washington, D.C. says its new ECO9 news truck is the first of its kind. Read the whole story

The Emmy Awards telecast alternates among ABC, CBS, NBC, and Fox because the show has traditionally been seen as a major promotional vehicle for … Read the whole story

Shark Week will run July 24-July 31, featuring never-before-seen footage of "walking" sharks among other big "reveal" videos. New sponsors include Airbnb, Morey's, Nautica, … Read the whole story

New to this year's activations, the venue is billed as a "social hub for creators, celebrities, and influencers to create content around unique experiences." Read the whole story

Samsung continues to build a massive ad ecosystem to support how publishers and brands reach consumers through gaming by creating experiences on the company's … Read the whole story

The mid-Atlantic leads in growth, with a projected 53% CAGR between 2020 and 2022, reports BIA Advisory Services. Read the whole story

The role seems tailor made for Sijanta who has spent most of his career at the automaker, most recently as director creative communications & … Read the whole story

The Net Neutrality and Broadband Justice Act reportedly would classify broadband as a utility service. Read the whole story