The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon's researchers say. Read the whole story
The Yelp report, a benchmark of local economic strength, reveals changes in consumer habits as inflation has risen at record rates. Consumer searches for … Read the whole story
Organic revenue growth (which factors out currency and M&A impact) remained strong at 11.3% overall in Q2 with all key operating segments reporting gains. … Read the whole story
The agency described the role as being responsible for "strategically sound, innovative, and inspired programs - all geared toward driving clients' business outcomes." Read the whole story
Netflix says in its shareholder letter: "Our lower priced advertising-supported offering will complement our existing plans, which will remain ad-free." The company says it … Read the whole story
Controversies, feuds, battles and naughty late-night appearances used to break out all over the place on TV and make headlines. Read the whole story
She succeeds NBC Universal's Linda Yaccarino and will serve a one-year term. Tara Walpert Levy, vice president Americas YouTube has been elected to Vice … Read the whole story
Amazon on Tuesday filed legal action against the administrators of more than 10,000 Facebook groups that attempt to organize fake reviews on Amazon in … Read the whole story
YouTube on Tuesday introduced a partnership with Shopify that gives all eligible creators access to live shopping tools, such as the ability to link … Read the whole story
Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, … Read the whole story
Tesla CEO Elon Musk has now been summoned to battle Twitter in a five-day trial this coming October. The decision, announced Tuesday, came as … Read the whole story
A recent study shows that the algorithms behind search are built on top of the biases endemic in our society. Read the whole story
Still, marketers in Sprout Social study identified challenges to this approach, like budget (45%) and lack of internal resources (36%). Read the whole story
"Given the highly sensitive nature of this data -- especially when location data is combined with other types of data, the ways in which … Read the whole story
The role seems tailor made for Sijanta who has spent most of his career at the automaker, most recently as director creative communications & … Read the whole story
Stonehenge AR allows users to interact with full-scale models and even take selfies. Read the whole story
According to a Reuters Institute report, a significant proportion of younger and less educated people say they avoid news "because it can be hard … Read the whole story
McLaren most recently served as CEO of Merkle B2B, where he led the global expansion of the company's B2B practice. Read the whole story