While linear TV continues to have the highest inflation rates, the only medium projected to increase its rate of inflation in 2023 is CTV. Read the whole story

As part of the assignment, Nike will utilize PMG's homegrown Allie technology platform to manage its digital media and data operations globally. Read the whole story

The deal with retail audio ad network Stingray, will include new tools enabling advertisers to quantify retail audio ads as part of their overall … Read the whole story

The upfront TV marketplace, including broadcast and cable TV nets, posted "modest" gains -- up 5.8% to $20.1 billion, according to estimates from Media … Read the whole story

Media companies that are dependent on content must always be feeding the great content beast or die. Read the whole story

The assignment -- which includes media buying, digital marketing, earned media and analytics as well as strategy, creative development and creative testing -- is … Read the whole story

The new Music Revenue Sharing initiative will invite creators on Facebook to include licensed music within their videos and earn a share of in-stream … Read the whole story

Chris Actis was most recently president at Kruskopf and Co., a full-service ad agency Minneapolis and before that was Midwest regional president at Interpublic … Read the whole story

Alphabet is scheduled to release Q2 2022 earnings Tuesday. That didn't stop Russia from fining Google for allegedly abusing its position in video hosting. … Read the whole story

But critics charge that it would disadvantage ethnic media and small publications. Read the whole story

"Taken together, the Kids Online Safety Act and the Children and Teens' Online Privacy Protection Act would prevent online platforms from exploiting young users' … Read the whole story

The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. … Read the whole story

Hulu will now run the original version of a campaign ad for Democratic congressional candidate Suraj Patel, but Hulu makes decisions on a case-by-case … Read the whole story

The deal is intended to expand Tremor's demand-side market share, the company says. Tremor International bought DSP Tremor Video in 2017. Read the whole story

The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to … Read the whole story