"It was fascinating," Magna's Allie Kallish says of the data. "Overall, it was a mixed bag, but you could make some logical leaps. My … Read the whole story
Comscore says Dentsu will become the first media agency network to partner with the media-measurement company's advanced audience local TV buying "currency." The media … Read the whole story
Sinclair would be hit hardest -- $2.6 million in fines -- for allegedly violating ad limits by airing commercials for a Hot Wheels-branded toy … Read the whole story
Bedeviled by outrage-mania for its comedic ethnic stereotypes, "The Simpsons" takes on that subject in its 34th-season premiere on Fox. Read the whole story
To demystify web3 and learn what makes NFT rewards programs appealing, MediaPost spoke with Greg Consiglio, co-founder of Moonwalk, an NFT rewards platform. Read the whole story
BIA estimates traditional over-the-air advertising will hit $20.4 billion in 2022, $21.1 billion in 2024 and $21.9 billion in 2026, while local OTT advertising … Read the whole story
Major professional sports leagues are eyeing a possible buyout of 19 regional sports networks owned by Sinclair Broadcast Group, under its Bally Sports brand … Read the whole story
CherryRoad Media, the firm that has been busily buying up Gannett properties, has taken a six-figure financial hit at one of the papers—due to … Read the whole story
LinkedIn says it "immediately took steps to correct the errors, notify advertisers, and issue makegoods to all potentially affected advertisers that in most instances … Read the whole story
The new unit is designed in part to optimize partnerships with Amazon, Instacart, Kroger and Walmart Connect that were announced earlier this year. Read the whole story
The firm issued a profit warning a few weeks ago to prepare investors. The latter didn't seem to be concerned, as S4 shares rose … Read the whole story
A recent study confirmed what media planners have known for 70 years: the most important factors in media impact are creative, frequency, campaign duration … Read the whole story
Staff are being given short timeframes to apply for other jobs amid department reorganizations, say Meta managers. Read the whole story
Walmart's deals and partnership with Roku, intended to make TV streaming the next e-commerce shopping destination, might be just steps from allowing Walmart Connect … Read the whole story
Programmatic's share of U.S. ad views rose three percentage points in 1H 2022; behavioral had a 73% share of targeted campaigns, to demographic targeting's … Read the whole story
Experience seems to be devalued in stressful times, which creates situations of ageism -- specially prevalent in the media business. Read the whole story
TikTok's explosive growth poses a threat to social media platforms, but maybe not Facebook, which may face more competition from Netflix, another strong media … Read the whole story