by Joe Mandese
The head of GroupM's U.S. investment strategy Thursday called for industry action to get the major TV set manufacturers to begin pooling their ACR … Read the whole story
by Wayne Friedman
The NFL was looking to expand the musical halftime show and set a price tag of $50 million for the sponsorship, according to sources. … Read the whole story
by Wayne Friedman
Collier will oversee Roku Media globally, including all ad sales, Roku's ad-platform business and content for its owned-and-operated channels, including The Roku Channel. Collier … Read the whole story
by Colin Kirkland
TikTok will require that all accounts belonging to a government politician or political party be verified. Verification trials will last through the midterm elections. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
New scripted shows are in short supply in the new fall network lineups, but unscripted shows are plentiful. Read the whole story
by Tanya Gazdik
Consumers can test-drive a Volkswagen with the freedom to explore the car without any added pressure from a salesperson. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Senate Judiciary Committee has advanced a bill that would compel large platforms to subsidize news outlets and distribute their posts -- even ones … Read the whole story
by Joe Mandese
One of the first to serve as Chief Creative Officer of a major media agency (UM), Schulman is joined by two former Dentsu execs: … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
With streaming shifting to ad-supported options, TV 'tune-in' promotions can help viewers solve the discovery problem. Read the whole story
COMMENTARY
by Whitney Fishman Zember
Brands will now be able to integrate into Roblox experiences via interactive billboards, as well as creating "portal" tunnels between games. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jonathan Kagan, VP of search at 9Rooftops, woke up Thursday morning to a "bunch of ad disapproval emails from Google for a reason known … Read the whole story
COMMENTARY
by Brian Hyland, Op-Ed Contributor
Media writer Nicole Sperling posed the question of whether Civil War drama "Emancipation" should be released this year or held until 2023, when the … Read the whole story
by Wendy Davis
The agency says Jeff Bezos and Andy Jassy must testify in an investigation into whether Amazon is violating a law that requires companies to … Read the whole story
by Ray Schultz
The supplement, which appears in around 700 newspapers nationwide, will publish its last print edition on November 6. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Could there be an even bigger media merger than the recently completed WarnerMedia + Discovery? What about another media company now eyeing the new … Read the whole story
by Les Luchter
Campaign on Facebook and Instagram had "quantifiable" reduction of mental health stigma, increasing likelihood to seek professional help. Read the whole story
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by Karlene Lukovitz
Users of the multichannel programmatic advertising platform can now buy access to nearly 2 billion monthly uniques across CTV, mobile and desktop. Read the whole story
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by Ray Schultz
"Dilbert" and "Bizarro" are among those scrapped across 77 newspapers. Read the whole story
by Karlene Lukovitz
For now, it's unclear whether the sweeping primetime changes will remain after the elections. Read the whole story