The No. 1 response was that advertisers and agencies should work to reduce the carbon footprint of the ads they create and place in … Read the whole story
YouTube ad revenue dipped 2% in Q3, and parent Alphabet's total revenue growth was just 6%. Read the whole story
Projections of a Q4 revenue decline and mounting Reality Labs investment and losses spurred several analysts to downgrade the stock. Read the whole story
The TV Blog takes a deeper dive into NBCU's reaction to the "Wall Street Journal" story about the challenges faced by ad-supported streaming. Read the whole story
Who cares if Meta has to pay a vig to Apple for the right to distribute and amplifying its audience reach across Apple devices? … Read the whole story
The company is bringing measurement, video, and clean room products to advertisers across Amazon properties. Read the whole story
"This will be one of the biggest revolutions since Henry Ford put vehicles out on the road," said Ford CMO Suzy Deering. Read the whole story
"The advertising environment is challenged as supply chain disruptions have restricted inventory for products leading to lower advertising spend in areas," writes KeyBanc's equity … Read the whole story
Morrison is now part of agency The Integration Co. which is hitting the road with a series of "boot camps" to help brands solve … Read the whole story
SSP's latest version lets local broadcasters set their own rate guidance to ensure that offers meet their rate criteria. Read the whole story
Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. Read the whole story
The Uber ad network boosts the whole idea of the "retail media network." Who doesn't love the idea of being a network? So let's … Read the whole story
Through four weeks of the new TV season, the average broadcast network prime-time show is down 6.5% to 4.93 million viewers, looking at Nielsen's … Read the whole story
While legacy brands may have the advantage of brand recognition, many D2C brands fare better in consumer trust, according to Jebbit's study. Read the whole story
At least a third of people in all countries surveyed except India said they had interacted with others on social media daily or more … Read the whole story
ESPN keeps a minority stake, and continues to broadcast the games, under deal with PE firm MSP Sports Capital. Read the whole story
Siding with social platform TikTok, a judge has dismissed a lawsuit against the company by the mother of a 10-year-old girl who died after … Read the whole story