Citing the impact of rising inflation and disruptions in their supply chains, the ad execs said they have reduced overall ad spending by an … Read the whole story
At the group level, per the COMvergence rundown, WPP's GroupM ranked first ($3.1 billion), followed by Publicis Media ($2.6 billion) and Omnicom Media Group … Read the whole story
Yelp Spotlight Ads, introduced Thursday, aims to help national and regional brands reach consumers on its homescreen. The ad unit is supported by a … Read the whole story
Director Tim Burton applies the same panache he is known for in his movies to a new take on "The Addams Family" coming to … Read the whole story
As consumers decide who they want to be in Web3.0, brands are offering Increasingly detailed hair and makeup options for self-expression. Read the whole story
Families are using video games to better connect during the holidays, a survey finds, with 38% of respondents saying they play video games during … Read the whole story
This older group of 'Re-Imagineers' controls 70% of the wealth in this country, they say. Read the whole story
Wholesalers and distributors are passing on their own rising costs to publishers, sources allege. Read the whole story
The contrasting ad spending projections reported by buyers sync with the opposing viewership trends for streaming and traditional TV. Read the whole story
Should we blame marketing, social media, and star appeal for the dramatic fall of crypto exchange FTX? It spent $60 million on national TV … Read the whole story
Google will offer service-provider terms to supplement existing data-protection laws effective Jan. 1, 2023. California, Colorado, Connecticut, Virginia and Utah will take on new … Read the whole story
History and math tell us that the extraordinary market expansion that we've been experiencing isn't likely to continue. Read the whole story
Watchdogs are petitioning the FTC to prohibit platforms from designing their services in ways that could encourage children and teens to spend more time … Read the whole story
Google announced the release of features Thursday related to Maps, Search and Shopping, including many announced during its Search On event in September. Read the whole story
Consumers are often "coerced" into sharing personal data, 32 attorneys general tell the FTC. Read the whole story