by Steve McClellan
The nearly 10-year-old agency says the makeover is designed to reinforce its efforts to provide clients topnotch planning, buying, creativity, tech solutions, and best … Read the whole story
by Joe Mandese
E.W. Scripps' Newsy and "CBS Evening News" have the lowest risk, while Fox's "Tucker Carlson Tonight" has the most, according to the new ratings, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"A Charlie Brown Christmas" stands alone as the only one of TV's perennial Christmas classics not available on over-the-air TV or basic cable this … Read the whole story
by Steve McClellan
Kari Shimmel, who was previously Chief Strategy Officer at the agency, succeeds Kevin Wertz, who will remain in a consulting role at the agency … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In last week's edition, I began my countdown of the 40 best television series of 2022 with a ranking of 31 through 40. In … Read the whole story
by Joe Mandese
Good-Loop helps marketers and agencies build campaigns via "green" ad tags and coined a "tree-P-M" rate-card model that plants trees for every 1,000 impressions. Read the whole story
by Rob Williams
The share of ad spending going to CTV will rise from an average of 11.3% this year to 16.3% in 2023. Read the whole story
by Karlene Lukovitz
Hundreds expected to be affected at CNN. Warner Bros. Discovery has already cut an estimated 1,000-plus employees across its global footprint. Read the whole story
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by Richard Whitman, Columnist
A company report found that among young people, queer media has become mainstream. Read the whole story
by Karlene Lukovitz
Ad-supported video accounts for two of those hours, according to Parks Associates surveys. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A glitch in Amazon's system caused many advertisers to potentially overspend up to hundreds of thousands of dollars, while others underspent, causing them to … Read the whole story
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by Richard Whitman, Columnist
That's according to a new survey from The Marketing Arm which also found that 80% of viewers claim to watch every spot in the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Advocacy group Public Knowledge is pressing the FCC to declare texting a communications service, subject to common carrier rules. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Should Walt Disney spin off its "General Entertainment" business -- ABC, non-ESPN/Disney cable networks, Hulu, and the Fox movie and TV studios? Read the whole story
by Karlene Lukovitz
Mihiri Bonney will help lead NBCU's push to integrate global communications for its One Platform strategy. Read the whole story
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by Ray Schultz
Head of difgital journalism in U.S. says BBC is hiring for "a LOT of roles." Read the whole story
by Colin Kirkland
VN Secure will help HR and legal teams screen and monitor social media activity of brand advocates, sponsored influencers, execs and employees, to ensure … Read the whole story
by Colin Kirkland
In an attempt to "take steps to weather Crypto Winter" and meet current market conditions, Kraken says it was forced to grow rapidly, tripling … Read the whole story
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by Wendy Davis
"The Pegasus attacks have profoundly disrupted plaintiffs' lives and work," journalists with El Faro say in a new lawsuit against NSO Group. Read the whole story
by Laurie Sullivan
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-side platforms, analytics, and identity solutions and products, from its on-premises data centers … Read the whole story