by Wayne Friedman
The difference between upfront and scatter market TV-placed media in the period is "unprecedented," SMI says. Including upfront TV buying made this past summer, … Read the whole story
by Joe Mandese
The new options being unveiled by NewsGuard this morning include gradations for brand safety on both sides of the buy/don't buy ledger. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Kirstie Alley had TV-comedy chops, and like the best of them, she was game for anything. Read the whole story
by Steve McClellan
Developed by Stagwell's Marketing Cloud unit, ARound is designed to enhance gameday fun at stadiums and other venues with live AR experiences. Consumers interact … Read the whole story
by Richard Whitman, Columnist
Initial clients of the New York-based agency include Google, Post Consumer Brands, Better, Chubb and Seeking Alpha. Read the whole story
by Ray Schultz
In first time ever, paper's print, digital editions were taken over by a single advertiser, with ads highlighting GE's split into 3 companies. Read the whole story
by Colin Kirkland
The exclusive collectible NFTs feature variations of a reimagined 3D animation of the brand's classic mascot Geoffrey the Giraffe. Each is inspired by the … Read the whole story
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by Wendy Davis
The bill, which requires companies to act in minors' best interests, will be "weaponized against content aimed purely at adults," TechFreedom and law professors … Read the whole story
by Wayne Friedman
"We do now see the fourth quarter coming in a bit below the third quarter," said Bakish. "This is lower than earlier company projections." Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
When an account belongs to a verified brand, or an influencer is using the platform to promote a product, the legal implications shift. Read the whole story
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by Wendy Davis
The secessionist organization Texas Nationalist Movement and its leader, Daniel Miller, have sued Meta Platforms for allegedly suppressing links to the organization's website. Read the whole story
by Robert Williams
Amid concerns about online misinformation, only 34% of U.S. adults say social media has been good for democracy. Read the whole story