In a joint statement, the advertiser and agency trade associations said they reject the "acerbic tone, texture and prescriptions" made by CEO David Cohen … Read the whole story
The national TV marketplace was down 6% for all of Q4 -- an improvement from the 16% decline of Q3. Although December's national linear … Read the whole story
Super Bowl LVII fans can now watch the first teasers and ads on YouTube's AdBlitz channel, including the NFL's and Hyundai's Super Bowl in-game … Read the whole story
COMMENTARYCan you believe it? The word "colonial" is still being bandied about without a care in the world on HGTV's "House Hunters." Read the whole story
NBCU's unified cross-media platform selling service One Platform is streamlining operations -- converging advertiser-brand and media agency teams, as well as bringing on media … Read the whole story
As has been demonstrated in the past, advertisers are too dependent on Facebook to let content concerns get in the way for long, if … Read the whole story
Faced with growing criticism over data practices, the Chinese-owned social app TikTok will send its CEO to testify to the House Energy and Commerce … Read the whole story
Siding with Amazon, a federal judge has dismissed a privacy lawsuit claiming that the company wrongly targets ads to Alexa users. Read the whole story
The merger of Paramount Global's two big streaming brands, "Paramount+ with Showtime" will launch later this year both for its streaming and linear TV … Read the whole story
FCC nominee Gigi Sohn helped Fox obtain waivers of FCC rules that the corporation needed to launch Fox Broadcasting Company, former executive Preston Padden … Read the whole story
The firm is calling the move a first for a holding company. It's part of a global campaign that kicks off today and which … Read the whole story
COMMENTARYThe technology -- an AI chatbot service -- will launch as a stand-alone application and slowly integrate into the Baidu search engine. Read the whole story
COMMENTARYSlugger Creative is overseeing the campaign with ads that use the vehicle of "Dear John" letters to illustrate fans "breaking up" with other games. Read the whole story
