Media agency executives at 4A's Decisions today discussed topics including talent and the industry need to help workers recapture a sense of "joy" at … Read the whole story
More mixed signals for advertising growth trends, albeit largely positive ones, from a series of Q4 2022 earnings releases including one big agency holding … Read the whole story
The partnership represents the way GM is "looking at doing our marketing moving forward," says GM CMO Deborah Wahl. Read the whole story
According to a new analysis from UBS, it is on pace to surpass even TikTok's first year of growth. Its own reaction to that: … Read the whole story
The role is new and Cacy will lead Known's burgeoning global media practice and drive the expansion of its advanced capabilities. Read the whole story
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-time strategy to deliver shoppable television commercials for Michelob ULTRA. Read the whole story
Dr. Phil McGraw announced this week that he has decided to move on from his syndicated talk show, ending a 21-season run. Read the whole story
GoodRx has agreed to pay $1.5 million and to refrain from sharing users' health data for ad purposes, the FTC said Wednesday. News of … Read the whole story
The objectives are to optimize supply-chain consistency and financial and operational transparency. Read the whole story
The exclusive deal will continue into 2024, enabling advertisers and brands to continue purchasing SoundCloud U.S. ad inventory directly through SXM Media. Read the whole story
The company claims it is the first time fraudsters used SSAI (server-side ad insertion) tactics, costing unprotected advertisers up to $1 million a month. Read the whole story
Debuting the morning of Feb. 1, by early afternoon the channel already had more than 6k followers and nearly 14k likes. Read the whole story
A federal judge has rejected the Federal Trade Commission's request to block Meta from purchasing Within Unlimited, developer of the virtual fitness app Supernatural, … Read the whole story
Publishers are being offered a tool for publishing QR Code-led interactive content. Openscreen has unveiled Openscreen Engage, which it says is a turnkey system for the … Read the whole story
I applaud the many brands taking the necessary steps to create a more equal playing field, but I ask that you finish the job: … Read the whole story
This information is used by search engines to determine how frequently to crawl the website, and to determine pages to index and ones to … Read the whole story
No. Quite frankly, the folks in the House and in the Senate lack the depth of understanding required for following up with a real … Read the whole story
At some point early in the presentation, Kawaja recalled the great media transparency flap that occurred in 2016 after a presentation by media agency … Read the whole story