Havas Media NA Taps FreeWheel To Scale U.S. CTV Campaigns

Havas Media North America has tapped Comcast’s advanced advertising business, FreeWheel, to work on scaling premium connected TV (CTV) campaigns for U.S. advertisers. 

FreeWheel will now serve as a one of Havas’s preferred SSP partners for premium video inventory across CTV, programmatic guaranteed and standard private marketplace (PMP) deals made by the agency holding company for U.S. clients. 

The partnership will help optimize supply-chain consistency and financial and operational transparency through direct connection to FreeWheel’s CTV programmer and MVPD clients, which span more than 90% of the premium video ecosystem, according to the ad-tech platform.




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