It does not seem likely that a movie star will rise from his seat at the Oscars on Sunday to slap a comedian across … Read the whole story
Responsibilities include media strategy and buying for TV, OTT and out-of-home media for FanDuel's sportsbook, casino, daily fantasy and racing services, but not audio, … Read the whole story
What is it about the problem-solving power of the number 5%? Ted Bates used it to get cable TV on the plan 40 years … Read the whole story
Spotify is the first non-social site to make the top ten, VPN Central reports. Read the whole story
Global head of Microsoft Advertising Wilk announced he would step down Thursday. Sainsbury-Carter is the first female to move to the position -- from … Read the whole story
Advertiser Perceptions projects "upfront spending will be softer in 2023." Just 49% of U.S. marketers and agency execs in its new survey said they … Read the whole story
TikTok has been testing search ads by invite only since March 2022, but three ad-agency sources say reps for the company continue to pitch … Read the whole story
Conference case history: How Cicis Pizza bounced back from debilitating losses, bankruptcy and store closings. Read the whole story
A federal appeals court has asked the FTC to opine on whether parents can sue YouTube for allegedly tracking their young children for advertising … Read the whole story
"It is really about politics, right? And that is unfortunately more reflective of a polarized society we live in today," Lachlan Murdoch said at … Read the whole story
Marketing firm SOCi announced that it will use ChatGPT to help Jersey Mike's respond to customer comments and reviews. Read the whole story
By region, Europe and North America were the biggest contributors to organic growth (7.6% and 5.2% respectively) for the year. Asia Pacific grew by … Read the whole story
While media pricing will always be a factor, marketers are more focused on the bigger strategic picture now, according to a report from ID … Read the whole story
The FTC will vote next week on whether to demand information about fake ads from eight social media and video platforms, according to a … Read the whole story
The analysis shines a spotlight on CTV's general limitations and lack of transparency when it comes to contextual ad placement. Read the whole story
Retail media networks have the power to be a valuable sales driver for brands. However, to maximize their investment, brands need to do their … Read the whole story
Tech workers are even more worried because they know what AI can do. Read the whole story
When following a health-related handle or searching for a brand name on a social platform, the intent is to fulfill an emotional need. In … Read the whole story