• by Joe Mandese , March 10, 2023

Online gaming marketer FanDuel Group has named Horizon Media's "Next" unit its lead agency for its estimated $200 million paid media account.

The assignment follows a competitive review managed by ID Comms and is effective immediately

Responsibilities include media strategy and buying for television, OTT and out-of-home media for FanDuel’s sportsbook, casino, daily fantasy and racing services.

It does not include audio, social, display or search, which FanDuel will manage separately.

“In the five short years since mobile sports gaming was legalized, FanDuel has enjoyed incredible growth," FanDuel Group Chief Commercial Officer Mike Raffensperger said in a statement.

The assignment is not the first time FanDuel has worked with Horizon. In 2015, it tapped Horizon's Scout Sports and Entertainment unit to handle sports marketing and activation for its burgeoning fantasy sports league.