Citing "recent financial turbulence," Magna's Vincent Letang lowered his outlook for this year for the third time -- to +3.4% -- since first benchmarking … Read the whole story
The decline once again reflects tough comparisons with year-ago results, according to new data from Standard Media Index's U.S. Ad Market Tracker. February 2022 … Read the whole story
Now's your chance to predict the future. Or at the very least, some future futurists. Read the whole story
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator. Read the whole story
The ARF is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why … Read the whole story
The March Madness mens' college basketball tournament has seen double-digit percentage national TV ad gains as the initial five days of viewership maintain the … Read the whole story
They will discuss "Twitter 2.0" at the Mobile Marketing Association's annual "Possible" conference April 18 in Miami. Read the whole story
The main idea is to explore content development utilizing NFTs and the new fan economy in the TV content area for the Web3 era. Read the whole story
A float featuring a very large bottle of CeraVe Facial Moisturizing Lotion rode in a French Quarter parade during a dermatology conference. Read the whole story
Earning a franchise-best start and exceeding all pre-release estimates, "John Wick: Chapter 4" rocketed to a $73.5 million U.S./Canada box office, according to Comscore. Read the whole story
WPP is on a shopping spree for influencer agencies. Just a week after announcing a deal to acquire global influencer shop Goat, the holding … Read the whole story
At the House Energy and Commerce Committee hearing, U.S. lawmakers' tone was mostly "My mind is made up, but let me see if I … Read the whole story
Whitespark published the 2023 version of its Local Search Ranking Factors study built on a survey of 44 local SEO practitioners who offer opinions … Read the whole story
Siding with book publishers, a federal judge ruled late Friday that the a digital library run by the nonprofit Internet Archive is not protected … Read the whole story