by Joe Mandese
In a related move, the MRC said Comscore's Mobile Metrix service will also remain unaccredited, although Comscore has pledged to re-enter the accreditation process … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
"If it's true that the buyers are driving alt currency, why are they not doing this anywhere else but the U.S.?," asked one expert, … Read the whole story
by Joe Mandese
Nielsen estimates audio streaming now accounts for 12% of all radio use in the markets it measures. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
The future of media does not solely lie in dominant digital platforms, but in grassroots connections forged by people coming together in real life … Read the whole story
by Laurie Sullivan
Twitter's ad business and time spent on site by users continues to decline. Poor performance has prompted analysts to reduce the company's revenue forecast … Read the whole story
by Colin Kirkland
"Twitter no longer exists," according to an April 4 court filing that surfaced Tuesday. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The final two episodes of "Star Trek: Picard" will premiere in IMAX theaters a day before their streaming debut. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
With the appointment of Melanie Babcock as vice president of Retail Media+, the home-improvement giant gets serious about its ad-network intentions. Read the whole story
by Karlene Lukovitz
Aggregating live channels and VOD, a la The Roku Channel, is now the competitive hot spot. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
PLA Extensions, the first integrated retail media solution from Microsoft, allows brands to serve product ads onsite and offsite with one budget while automatically … Read the whole story
by Colin Kirkland
TikTok is now testing a new experience that would resort back to spotlighting content discovery in the same vein as Instagram's "Explore" page. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The longtime premium streaming service could be seeing its days numbered at Walt Disney. Read the whole story
by Steve McClellan
Valerie Davis will continue to lead the North America region, now as CEO. Matt Adams joins from Brainlabs as CEO Europe. The agency's APAC … Read the whole story
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by Richard Whitman, Columnist
The "SmartAssets" platform was developed by employees of Locaria, a multilingual content and media consultancy within the group to help brands manage their content … Read the whole story
by Karlene Lukovitz
The judge also curtailed Dominion's use of references to the Jan. 6 Capitol insurrection and the specific content of death threats against its employees. Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
Biden and other U.S. politicians shouldn't be able to have it both ways. Read the whole story