He seems to think so. And if you follow the "leader," it could once again mean healthy upfront pricing gains, assuming volume doesn't bottom … Read the whole story
The sentiment about flexibility in advertisers' upfront commitments is a change from three straight years of growth. Read the whole story
Netflix, the world's largest streaming service, will hold its very first Upfront in the smallest venue on the Upfront Week schedule. Read the whole story
Other agency executives joining the board include R/GA Global Chair Tiffany Rolfe and Walton Isaacson CEO Aaron Walton. Missy Foristall, Global COO/Americas CEO at … Read the whole story
"Few things are more concerning to me than the ways Big Tech, including data brokers, have proliferated the surveillance and targeting of our kids," … Read the whole story
To no one's surprise, the launch of Elon Musk's removal of blue verification check marks has so far been marked by inconsistency. Read the whole story
Viewing for early rounds of the NBA playoffs is up 12% vs. a year ago on TNT and TBS, with strong ad sales, according … Read the whole story
HuffPost will remain as Buzzfeed's only news product. Read the whole story
The automaker will use the event to launch the 738-horsepower plug-in hybrid electric BMW XM "Label Red" model. Read the whole story
If our industry gets its act together, TV ads will become increasingly relevant and less annoying to viewers. If we're really lucky, ads may … Read the whole story
"Noncompetes serve vital business and employee interests," the ANA, NetChoice, Chamber of Commerce and dozens of other business groups argue in comments filed this … Read the whole story
Magnite's 44% share on Amazon Fire TV and 40% share on Roku were bigger than its closest competitor, FreeWheel. Read the whole story
Google has launched GoogleOther, a web crawler that various internal teams within the company will use to crawl the public web, Google's Gary Illyes … Read the whole story
I don't know a single exercise that provokes more cynicism and eye-rolling than the articulation of company values. Read the whole story