"Saying that JIC certification should require MRC accreditation just doesn't really make sense," Paramount's ad sales president said during the JIC's opening panel Thursday … Read the whole story

The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pitch to advertisers was set to start in New York City. Read the whole story

"We would have to re-plumb our entire industry," Stagwell Chief Media Officer Deidre McGlashan suggested. Read the whole story

The 2023-24 upfront will be the most bifurcated yet, with some clients buying big linear event programming and others simply buying reach where their … Read the whole story

Jerry Springer was both lucky and shrewd, although he cultivated a public image based more on the former than the latter. Read the whole story

The tech giant's sales jumped 9% to $127.4 billion, and profits of $3.2 billion smashed expectations. Read the whole story

On the heels of its earnings report Thursday, Amazon Ads has developed more advanced machine-learning models and optimized campaign-control systems to enhance bidding and … Read the whole story

Pinterest's ad partnership with Amazon aims to bring more brands and relevant products to its platform and makes Pinterest Amazon's first partner on third-party … Read the whole story

PMG has integrated its technology platform Alli with OpenAI's generative AI API to enhance copy generation and campaign efficiencies. Read the whole story

Following three consecutive quarters of revenue declines, Meta's YoY revenue grew by 3%, with company shares surging over 9% in after-hours trading Wednesday -- … Read the whole story

NBCU's core domestic advertising dropped 6.1% in Q1 to $2.03 billion -- but said Peacock saw improved results with rising ad revenue, although the … Read the whole story

Microsoft issued a statement Thursday, calling it "probably the darkest day in our four decades in Britain," and adding that the wrong message is … Read the whole story