November 20 - 23, 2024
Thursday, May 25, 2023
The U.S. Ad Market Tracker fell for the tenth consecutive month in April, albeit at the most moderate rate since the current ad recession … Read the whole story
"We are partnering with them, and we will service them in ways too," Omnicom CEO John Wren said during an investor presentation Wednesday, disclosing … Read the whole story
COMMENTARY"Yep, that was insane, sorry," @elonmusk tweeted after his heavily hyped "Spaces with Ron DeSantis" failed to launch and he had to host the … Read the whole story
COMMENTARYSubscription streaming is such a magnetic business today that it has even lured Arnold Schwarzenegger for an action series. Read the whole story
The Powered by TiVo platform will be in Series 5 and above models in some countries starting at the end of 2023. Read the whole story
The promotion is geared to Gen Z and millennials that embrace more mystical services. Read the whole story
The NBA has inked a total of 2,430 sponsorship deals for all its teams -- driven by NBA players promoting their sport on social … Read the whole story
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, … Read the whole story
Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions. Read the whole story
While some premium streamers are raising monthly prices, NBCU's Peacock is going in the other direction with a big summer price-cut promotion. Read the whole story
"This case rests on nothing more than sheer speculation," Meta argues in a new bid for dismissal. Read the whole story
Younger people and households with kids use more non-video entertainment sources than video ones. Read the whole story
Meta continues to restructure its organization to save money. On Wednesday, the tech giant began its most recent round of mass layoffs, which are … Read the whole story
The culinary offering, Botatouille, is being offered in collaboration with Tasty. Read the whole story
- COMMENTARY
A creator with a solid content strategy can always outlive the flavor of the month influencer who is simply trying to "Keep Up With … Read the whole story
NBCU is one of 52 companies that have gotten the seal globally by going through an extensive independent audit of their digital advertising policies … Read the whole story
- COMMENTARY
Generative AI (GAI) for images, videos and other content could become the biggest challenge in protecting intellectual property and copyright. It's difficult to distinguish … Read the whole story
The 'Post' sets up an AI Taskforce and AI Hub, CEO Fred Ryan announces. Read the whole story
The Biden administration is urging the Supreme Court to turn away Genius Music Group, which is attempting to revive claims that Google wrongly scraped … Read the whole story
