GroupM this morning released its midyear revision to its annual advertising forecast, keeping its worldwide projection for 2023 pat and revising its U.S. outlook … Read the whole story

Jump-started by the major tech platforms, the new boom is coming from startups GroupM is watching "very closely," says business intelligence chief Kate Scott-Dawkins. Read the whole story

UGC now accounts for more than a quarter of all ad spending -- up from less than 10% just six years ago, according to … Read the whole story

The Pride month-long effort partners with GLAAD to offer "15 seconds of fabulous" on outdoor media in major Pride markets, including NYC's annual parade. Read the whole story

The report assessed media agency performance in new business pitches for both 2022 and over the last three years. The agency was top ranked … Read the whole story

Bing users on desktop can now talk to the chatbot and it will reply audibly. Microsoft has rolled out voice support for the search … Read the whole story

GSN has a knack for applying just the right touch to its original shows, and this new one -- "Hey, Yahoo!" -- is no … Read the whole story

Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertisers on the platform. Read the whole story

Her new title was announced internally in January, following a public announcement that she was succeeding former Global President Brian Wieser as head of … Read the whole story

Press materials neglected to mention that the livestream was available only to Premium Paramount+ subscribers. Read the whole story

Think six months from now, when the former President is out on the campaign trail amid a new TV ad campaign that is starting … Read the whole story

Domestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Man" is now at $13.7 million, per EDO Ad EnGage. Read the whole story

WhatsApp has announced a new broadcasting tool called Channels, which allows users to follow creators in the app and receive direct message updates on … Read the whole story

Microsoft Store Ads will now appear in Bing search results and will soon become available to all advertisers worldwide. The plan is to expand … Read the whole story

Media, vendors, others say they will collaborate to tackle technology frameworks and standards and marketing strategy to help accelerate addressability across all TV environments. Read the whole story

Since its decision to curb password sharing, Netflix had the four single largest days of U.S. user acquisition in four-and-a-half years, according to Antenna, … Read the whole story