January 25, 2023
Friday, June 16, 2023
Upfront TV prime-time ad spend will sink 3.6% to $18.64 billion -- the first decline since summer 2020, according to Insider Intelligence/eMarketer estimates. Read the whole story
TikTok's model of generating most revenue via one-off app purchases is drawing the attention of apps still heavily dependent on advertising. Read the whole story
Microsoft partnered with Scope3 to offer its partners a way to reduce the carbon footprint of their digital advertising. Scope3's mission is to decarbonize … Read the whole story
The venture has signed on 13 retail partners, with a combined 120 million-plus loyalty customers and 1.5 billion pages viewed a month across Europe … Read the whole story
Offering includes access to Clinch's omnichannel campaign activation platform. Read the whole story
COMMENTARYFour New Yorkers travel out of their comfort zones to find love in a new dating reality series inspired by dating apps. Read the whole story
NBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnerships built based on Walmart's partner program. NBCU's live sports streaming inventory will … Read the whole story
On Thursday, Meta announced the global expansion of Instagram's broadcasting messaging service, to further connect creators with fans and followers. Broadcast channels were introduced … Read the whole story
Before joining the competitive ad intel firm as a strategic advisor late last year, Norton held senior roles at Google, Infillion and others. Read the whole story
- COMMENTARY
Acorn Influence, a New Engen performance marketing company, has integrated with Walmart Connect's Demand-Side Platform to create an offering in partnership with The Trade … Read the whole story
COMMENTARYFox News Channel didn't really mean to refer to President Biden as a "wannabe dictator" in an onscreen message. Read the whole story
AdSense now integrates directly with Google Analytics 4 (GA4), but Google also made other important updates for advertisers. Read the whole story
Ogilvy was named Most Effective Agency Network and AB InBev took top marketer honors while McDonald's was the top Brand. Read the whole story
Lawmakers this week introduced a bill that aims to prevent TikTok, data brokers and other companies from sending some types of personal data to … Read the whole story
- COMMENTARY
"Twitter consistently and knowingly hosts and streams infringing copies of musical compositions," 17 music publishers allege in a lawsuit against the platform. Read the whole story
The gambling industry has had a destructive impact in the UK and Australia, The Guardian says. And it is booming in the U.S. Read the whole story
Nextdoor has entered into a partnership with digital out-of-home company DIVE Billboards to create a multichannel offering for online and DOOH. Read the whole story
Baker joins from WPP's VMLY&R Commerce, where she was Chief Experience Officer. She previously served as Managing Director of VMLY&R and was instrumental in … Read the whole story
The channel will also be available on competing FASTs Freevee, LG Channels, Plex, Sling Freestream, WatchFee, Xumo Play and VIDAA. Read the whole story
