Disney Advertising has closed its upfront deals for the new TV season at a revenue volume "in line with the prior year," according to … Read the whole story
The tool is part of IPG Mediabrands' recently announced Unified Retail Media Solution, a dedicated business unit that enables brands to manage retail media … Read the whole story
Assembly will oversee Brooks' programmatic, social, direct partnerships, and video strategy and execution across NA, the companies said. Read the whole story
Penn said reductions -- especially in media operations -- have reduced Stagwell's staff costs to 64% of revenue, but generative AI already is impacting … Read the whole story
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite … Read the whole story
Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Read the whole story
COMMENTARYLL Cool J, Shania Twain, Pitbull, Gloria Estefan and other top music stars will meet their biggest fans on "Superfan." Read the whole story
The branding deal, which starts up this fall in the 16 legalized betting states where Penn Entertainment is licensed, includes affixing the ESPN Bet … Read the whole story
Current weakness in the national TV ad market seems to be abating, says CEO Lachlan Murdoch, with trends showing improvement in Q3 vs. Q2 … Read the whole story
Most of period's overall 17% ad decline reflected drop in political advertising in non-election year. Read the whole story
Nvidia's Omniverse tools enable WPP to work on launch campaigns earlier in the design process, making iterations faster and less costly. Read the whole story
COMMENTARYWould you want to know how this upcoming story concludes now -- or near the end of reading this column? Read the whole story
"Google's motion hinges on the idea that plaintiffs consented to Google collecting their data while they were browsing in private mode," Judge Yvonne Gonzalez … Read the whole story
COMMENTARYX continues to make moves that may undermine user loyalty as it seeks to achieve its 'everything app' dreams. Read the whole story
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Rather than think about data in terms of where it was sourced or how identifiable it is, marketers should think about data in terms … Read the whole story
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Kim advises students to "learn about the industry, connect with leaders as well as your peers, and volunteer with Future Now or other trade … Read the whole story
Extending its live in-app music push, the competition is intended to help users and industry leaders discover new musical talent while also supporting creators … Read the whole story
Criteo reported its quarterly revenue has risen to $240.22 million. But its most interesting reveal is its ability to leverage twice as much ecommerce … Read the whole story
A dozen Republicans on the House Judiciary Committee are asking a court to restore an injunction that would prevent federal government officials from urging … Read the whole story
