Linear TV usage fell below a 50% share for the first time in July, while streaming rose to an all-time leading share of 38.7%. … Read the whole story

YouTube has begun testing an anti-ad-blocker popup featuring a timer that warns when the next ad will play. The move suggests YouTube is testing … Read the whole story

Coca-Cola is reinvesting in Web3 by taking its global Masterpiece campaign, which features branded artworks by classic and contemporary artists, to the blockchain in … Read the whole story

Taken from her personal catchphrase, Paris Hilton has launched "Slivingland," an immersive space for her fans in Roblox. Read the whole story

Like its fellow networks, CBS had to scrap the schedule announced last May and replace it with a new one due to the actors' … Read the whole story

The share of American CTV households utilizing their sets for something other than conventional TV programming has jumped from less than two-thirds in 2020 … Read the whole story

Long-time digital out-of-home exec Chris Allison has been hired to run it. Read the whole story

Up to now, the exclusive-to-subscribers games have been mobile-only. Read the whole story

Exclusive NFL, Premiere League and other content will be viewable in bars and restaurants through licensing deal with EverPass Media platform. Read the whole story

The agency's new creator collective, Jimmy, is currently working with several brands including Lenovo for which it is developing a series of mixed reality … Read the whole story

Soccer -- or European football -- has for years been one of those sports knocking at the door. Read the whole story

The 'Times' disallows use of robots, spiders and scripts to mine its material. Read the whole story

Instagram is expanding its test of song lyrics in its short-form video product Reels, giving users and brands another in-app music-centric creation option. Read the whole story

Google disputes reports that it issued refunds to some advertisers to fix billing discrepancies on claims of serving low-quality ad inventory through the Google … Read the whole story

Experian Consumer Services agreed to pay $650,000 over alleged Can-Spam violations. Read the whole story

On Tuesday the companies will announce findings in a study on attention measurement that followed 16 campaigns and 14 advertisers to measure brand lift … Read the whole story