Omnicom participated in a pilot test earlier this year, which found the data contributed to a 22% lift in return on ad spending. Read the whole story

After six years and lots of capital, Hudson MX restructured earlier this year, canceling many shareholders and giving a mysterious new investor control. What … Read the whole story

The tools - intended to quantify the incremental impact and overall effectiveness of campaigns - were introduced Thursday, with the company's internal analyses justifying … Read the whole story

Frasier Crane relocates to Boston as the long-awaited "Frasier" reboot finally gets a premiere date on Paramount+. Read the whole story

Advertisers will not be able to run active shopping ads using Storefront after Sept. 12. TikTok is urging advertisers to adopt the fully integrated … Read the whole story

LinkedIn is rolling out brand partnership labels on in-app posts, according to social media expert Matt Navarra. The new feature appears to allow users … Read the whole story

The new hub, free for all Max subscribers, replaces and expands on the CNN Originals hub. Read the whole story

Interest in the Trump indictments and previews of tonight's Republican Presidential debate have fueled a close race for viewers between Fox News and MSNBC. … Read the whole story

X is offering a "one-time ad credit of $250 USD" to every small business that spends $1,000 or more on a new campaign over … Read the whole story

Increased impressions volume drove 9% YoY growth in ad spend in programmatic CTV and online video, but lower CPMs pushed total video revenue across … Read the whole story

Robert F Kennedy Jr. has failed to persuade a judge to order YouTube to refrain from suppressing videos in which he expressed controversial views … Read the whole story

Two months after its account-sharing crackdown, the gross adds were down from 3.5 million in June, and churn rates haven't been reported. Read the whole story